This
scenario provides a blueprint for building an organization
that is truly able to integrate its processes and information
systems. Business operations are one of the three strategic
scenarios of the digital nervous system. When combined with
the other two--e-commerce and knowledge management-it provides
the framework for building a technology infrastructure that
allows employees to call on knowledge that resides within
The business operations scenario has its roots in the "business process
reengineering" movement of the 1980s, which saw the introduction of packaged
software applications designed to make narrowly focused processes run more smoothly.
Business process reengineering significantly changed the way companies performed
day-to-day tasks, but it failed to address an important problem: how can a company
link a wide range of disparate tasks and software solutions into a single, smoothly
operating whole? That concern led to "enterprise resource planning," which
grouped business functions into categories: sales, manufacturing, purchasing,
material, finance and so forth.
The business operations scenario takes enterprise resource planning to the next
stage. It enables all of the departments and divisions in an enterprise not only
to share information, but also to work seamlessly with mobile salespeople, executive
on the road and supplier and communicate easily with customers through Smart
Message Service (SMS). It allows companies to take information from one business
function and combine it with the information from another and then use that knowledge
to offer better products, develop more efficient processes, and create more valuable
services. |